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Market has grown more than 20% in last five years
November 5, 2018
By: Karen McIntyre
Editor
HTF Market Intelligence has released a new research report of 83 pages on title ‘India Diaper (Baby & Adult) Market Overview, 2018-2023’ with detailed analysis, forecast and strategies. The report titled “India Diaper (Baby & Adult) Market Overview, 2018-2023” provides a comprehensive analysis of the diaper market in India. The report offers a complete guide to the size and share of the market at a national level. Along with historic data, it also provides the latest sales data – thus identifying the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them. Forecasts through four years demonstrate how the market is set to change in coming years. employs comprehensive and iterative research methodology focused on minimizing errors in order to provide the most accurate estimates and forecast possible. The diaper industry in India has grown with a CAGR of more than 20% from last five years from 2011-12 to 2016-17. Diaper market largely consists of baby diapers in India with more than 95% volume share whereas adult diapers have just started to foray into the mainstream market. In India, baby diapers are divided into five type’s viz. disposable diapers, modern cloth diapers, training pants, swim pants and biodegradable diapers which have very less presence in the Indian market. Household hygiene products will soon transform from being luxury items into ‘necessities’ which will provide vast space for development. Regarded as a kind of luxury without reuse value in India, diapers are unaffordable for many people in India. In addition, different from consumers in other diaper markets, Indian mothers believed that the use of diapers for a long time may damage their babies’ skin. However, with the changing socio-economic climate and shifting cultural patterns, more and more Indian mothers are beginning to accept baby diapers now. Soft and breathable baby diapers fit the Indian market demands well. Major companies that operate into Indian Diaper market are Johnson & Johnson Private Limited, Procter & Gamble Hygiene and Health Care Limited, Kimberly-Clark Lever Pvt. Ltd., Unicharm India Private Limited, Nobel Hygiene Pvt. Ltd., BellaPremier Happy HygieneCare Pvt. Ltd., Wipro Enterprises (P) Limited, Patanjali Ayurved Limited, The Himalaya Drug Company
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